Marketing among Baseball Players Essay Example | Topics and Well Written Essays - 2250 words

Marketing among Baseball Players - Essay ExampleThe first major avenue that baseball game impostors use to market themselves as clean products is through product authorisations. Usually, fakers are approached by interested companies and then requested to endorse a certain product. This may be done by displaying the endorsement on television advertisements, on the cover/packaging of that particular product, through posters ab egress the product or other media channels. (Howard, 2007)It should be noted that many baseball players may not be as enthusiastic about endorsement deals as other players in the market. Usually, basketball players, golfers and tennis players are greatly associated with this mastermind of advertising in comparison to base ball players. Despite this low turnout, a few players have exploited this avenue. For instance, a number of magazines such as Sports Daily have been targeting sports marketing within the country. They have explained just how some baseball players utilize television advertisement to make themselves known throughout the consummate country. The latter magazine has given the name of the following baseball players as some of the most marketable baseball players in the country. They includeThe latter player is one of the most respected sports marketers in baseball. ... Nike is well recognized in the process of promoting sports players and in this case baseball players because their products directly target sporting enthusiasts. Additionally, this confederation is highly successful thus implying that their ability to meet players prices is quite credible. (Howard, 2007)The latter player (Jeter) has also secured deals with Fleet Bank and Armour Hot Dogs. These two companies destine just how versatile baseball players are in terms of reaching a wide range of companies. Not only do these players go for endorsements in sports affiliated companies, but they also venture in other types of companies that may have nothing to do with sports such as the food sector or the banking industry. The reason behind such an approach is that baseball players are trying to reach a wide range of audiences through their endeavors. The majority of baseball sponsors in truth come from non sport related fields. Additionally, many supporters and fans also come from other sectors of the economy. This is why it is favorable to use this line of thought while marketing oneself.An role model of one of the advertisements made by a baseball player was the endorse advertisement of 2004. In this advertisement, Yankees player Jeter is depicted as a baseball player who has wronged his team owner. The latter role was also played by the actual Yankees team owner. In this advertisement, the baseball player is asked just how he manages to go out all night but still play a good game of baseball. In response to this, the baseball player show his visa board and even opts to take the team owner out for a night out. When asked to comment abo ut their use of the baseball player in their advertisement the Visa vice president Madam Silver claimed that the